Innovative   Anti-Counterfeit Technology


Launching in India a noise print label that can be scanned but cannot be copied.

Eliminating counterfeit by participation of
Brand Owner and Consumer

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Artificial Intelligence (AI)


Algorithm powered labels supported by Artificial Intelligence (AI) which verifies a product’s authenticity by scanning surface microstructure of unique anti-copy labels.

Mobile App Authentication


Pucho.in is a horizontal Mobile app that authenticates products across industries through a simple scan before purchase by consumer.

Global Awards & Recognitions


Global Customers


How It Works?


Fast being adopted by brands across the globe. Technology will become synonym with product authentication in very near future across the globe.

Noise Print Label


  1. The Brand Owner affixes a unique innovative label on products which can be scanned but cannot be copied.
  2. Each sticker is unique and random chemically generated signature.

The Scan


  1. Scan by consumer is enabled by patented anti-counterfeit technology based on neural network analysis.
  2. AI detects original or counterfeit by analyzing the surface microstructure of authentication label by a simple scan through pucho.in
  3. Consumer authenticates the product before purchase.

For Brand Owners


  1. Scan result page shows welcome message, brand logo & promotional text & tailored offers, product details, link to brand’s app/site.
  2. Regain revenue lost to counterfeit.
  3. Higher customer confidence to buy the product enhancing goodwill.
  4. Dashboard with data of authentic and counterfeit product scans with geo location.
  5. Dashboard with geo location hot spots for targeted action against counterfeiters.

For Consumers


  1. Counterfeit medicines kill more people than malaria every year.
  2. Counterfeit COVID vaccines, medicines and medical equipment are already flooding the market.
  3. Counterfeit products are sold across brands and industries, few examples – pharmaceuticals, cosmetics, baby food, nutrition, pesticides, insecticides, seeds, luxury goods, FMCG, books, steel pipes, auto parts, garments, footwear, auto lubricants.
  4. Our app can scan and authenticate products with geo location across industries before purchase by the consumer.
  5. App download and authentication scan is free for the consumer.

Powered By: Cypheme

We are powered by Cypheme, please visit Cypheme.com for more details.

ABOUT US


Our mission is to eliminate Counterfeit by adding value to the Consumer and Brand Owner in the process. We are a multi-lingual horizontal Mobile Application offering innovative anti-counterfeit solution protecting interest of Consumers and Brand Owners.

The impact of counterfeit on the consumer, brand owner, the environment, economy, employment, health and the country are unimaginable. 30-40% of products sold in India annually are counterfeit. Counterfeit products are sold across brands and industries, few examples: pharmaceuticals, cosmetics, food, nutrition, pesticides, insecticides, seeds, baby food, luxury goods, FMCG, books, steel pipes, auto parts, garments, footwear, auto lubricants.

Knowingly or unknowingly every single person is a direct or indirect victim of counterfeit. Counterfeit in agricultural products not only impacts farm output affecting the farmer, soil, environment, food production capacity but lands on our table in the form of contaminated food causing long term health issues. Counterfeit COVID vaccines, medicines and medical equipment are already flooding the market.

Get in touch

Write to us directly at : inquiry@pucho.in